How to track ad spend across multiple platforms without spreadsheets

If you're running ads on Google, Meta, TikTok and LinkedIn, you're probably spending 2–3 hours a week pulling numbers from four different dashboards into a spreadsheet. It's slow, it's error-prone, and by the time you've finished, the data is already a day old.

The spreadsheet problem

Manual reporting isn't just a waste of time — it's a competitive disadvantage. By the time you've noticed that your Meta CPL jumped 40% on Tuesday, you've already burned two days of budget. The best advertisers react within hours, not weekly.

What you actually need to track

The metrics that matter across every platform are: total spend, ROAS (return on ad spend), CTR (click-through rate), CPC (cost per click), CPL/CPA (cost per lead/acquisition), and conversions. If you're comparing platforms, you need all of these in the same currency, in the same time frame, side by side.

Option 1: Agency tools (expensive)

Tools like HubSpot, AgencyAnalytics or Supermetrics can aggregate your ad data, but they cost £100–£500/month and are built for agencies managing many clients. For a single business, they're overkill.

Option 2: A unified dashboard (built for this)

AdPulse was built specifically for this: one dashboard that pulls spend, ROAS, CTR, CPC and conversions from every ad platform into a single view — updated automatically, no manual data entry. You see every platform side by side, spot the underperformer instantly, and shift budget before the waste compounds.

Stop spending Monday mornings building spreadsheets. AdPulse does it for you in real time. Start free today.