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LTV Calculator

Calculate your Customer Lifetime Value and LTV:CAC ratio — the golden metric that tells you whether your ad spend is profitable over time.

Enter your CAC to calculate your LTV:CAC ratio.

What's a good LTV:CAC ratio?

  • 3:1 to 5:1 — Healthy. You're growing profitably.
  • Below 3:1 — Spending too much to acquire. Fix CPA or retention first.
  • Above 5:1 — Under-investing. You could afford to scale ad spend.