Free tool
CPA Calculator
Enter your ad spend and number of conversions to calculate your Cost Per Acquisition, with a plain-English verdict based on UK 2026 platform benchmarks.
UK CPA benchmarks by platform (2026, ecommerce)
Google Search£15 – £45
Meta Ads£8 – £25
TikTok Ads£5 – £18
LinkedIn Ads£40 – £120
Benchmarks are based on aggregated UK advertiser data. CPA varies significantly by industry and AOV — always pair CPA with your margin and LTV before making budget decisions.