Privacy Policy
Last updated: July 2026
1. Overview
AdPulse Analytics ("we", "us") is an ad spend tracking application built and maintained by the Base44 team. This policy explains what data we collect, how we use it, and the choices you have. By using AdPulse Analytics, you agree to the practices described here.
2. Data we collect
Account data: your name and email address when you register. Company data: your company name and currency preference, which you provide during onboarding. Campaign data: the campaign names, platforms, spend, impressions, clicks, installs, conversions and revenue that you enter or import. AdPulse connects directly to your ad accounts via secure OAuth — currently Google Ads, Meta Ads, TikTok Ads, X Ads and LinkedIn Ads — and imports campaign performance data automatically. You can also enter campaigns manually or import a spreadsheet for any platform. When you connect an ad account, AdPulse stores an OAuth access token (and refresh token where the platform provides one) so it can continue syncing your data without asking you to re-authorise. These tokens are stored securely and are only accessible to you and your team. You can disconnect any platform at any time from the dashboard, which revokes the stored token immediately.
3. How we use your data
We use your data to display your dashboards, compute metrics such as ROAS and CPI, power Scamps, process payments, and improve the product. We never sell your data to third parties. Your campaign data is never used to train third-party AI models.
4. Payments
Subscriptions are processed by Base44 Payments. We store your subscription status but your full payment details are handled by the payment provider and never stored on our servers.
5. Scamps
When you ask Scamps a question, your campaign data is sent to our AI provider to generate a response. The data is used only to answer your question and is not stored by the AI provider or used to train their models.
6. Data retention
We keep your campaign data for as long as your account is active. You can delete your account and all associated data at any time from the dashboard, which permanently removes your information.
7. Your rights
You can access, correct or delete your personal data. To exercise these rights, contact us using the details on our Contact page.
8. Security
We use industry-standard safeguards to protect your data, including encrypted transmission (TLS) and secure storage. Your campaign data is only visible to you and the people you invite to your team. No system is perfectly secure, but we work hard to keep yours safe. We do not hold ISO 27001, SOC 2 or similar certifications — we won't claim certifications we don't have.
9. Contact
Questions about privacy? Reach out via our Contact page.