The AdPulse Blog
Practical guides on ad spend, ROAS, CPL and growth — written for founders who actually run the ads.
Why your Facebook Ads aren't converting (and how to fix them)
The 5 most common reasons Meta Ads burn budget without converting — and the exact checks that turn them around.
Read articleHow to reduce your cost per lead without cutting spend
A practical framework for lowering CPL across Google and Meta — without shrinking your reach or killing volume.
Read articleWhat is a good ROAS? UK benchmarks for every platform in 2026
ROAS benchmarks for Google, Meta, TikTok and LinkedIn — what the numbers actually mean for your business, and when a 'low' ROAS is perfectly fine.
Read articleTikTok Ads for UK small businesses: a practical guide
Is TikTok worth your ad budget in 2026? A practical guide to setting up, pricing, targeting and measuring TikTok Ads for UK SMEs.
Read articleHow to track ad spend across multiple platforms without spreadsheets
Still piecing together ad spend from 5 different dashboards into one spreadsheet? Here's the faster, more accurate way to do it.
Read article7 signs you're wasting money on Google Ads (and how to stop)
Google Ads can be a licence to print money or a licence to burn it. Here are the 7 most common ways UK businesses waste Google Ads budget.
Read articleAd fatigue: how to spot it and fix it before it kills your ROAS
Your ads were working. Now they're not. Here's how to diagnose ad fatigue, how often to refresh creative, and what to replace it with.
Read articleHow much should a UK small business spend on ads?
A practical framework for setting your ad budget — by revenue, by stage, and by channel — with real UK cost benchmarks.
Read articleGoogle Ads Quality Score explained (and how to improve it)
Quality Score determines what you pay per click. Here's what it measures, how to check it, and the 3 levers that move it.
Read articleThe complete guide to ad attribution models (and which one to use)
Last-click, first-click, linear, data-driven — attribution models decide which platform gets credit. Here's what each one means and when to use it.
Read articleHow to use retargeting to recover lost sales
97% of visitors don't buy on their first visit. Retargeting brings them back. Here's how to set it up across Meta, Google and TikTok.
Read articleMeta Ads vs TikTok Ads: which is better for UK e-commerce?
Both work for e-commerce. But which one delivers better ROAS for your product? A side-by-side comparison for UK online stores.
Read articleHow to write ad copy that converts (with examples)
Great ad copy isn't about being clever — it's about being clear. Here's the formula, with real examples for Google, Meta and TikTok.
Read articleYouTube Ads for UK businesses: are they worth it?
YouTube is the second-largest search engine and a top-3 ad platform. Here's what it costs, what works, and when UK businesses should use it.
Read articleHow to calculate customer lifetime value (LTV) for ad spend decisions
If you don't know what a customer is worth over their lifetime, you can't know how much to spend acquiring one. Here's the formula.
Read articleLinkedIn Ads for B2B UK companies: a practical guide
LinkedIn Ads are expensive — but they reach decision-makers no other platform can. Here's how UK B2B companies can make them profitable.
Read articleHow to set up Google Ads conversion tracking properly
Without accurate conversion tracking, you're optimising blind. Here's how to set it up correctly — and the 5 mistakes that break it.
Read articleThe best time to run ads on each platform (with UK data)
Timing matters more than most advertisers think. Here's when UK audiences are most responsive on Google, Meta, TikTok and LinkedIn.
Read articleHow to scale ad spend without killing performance
Scaling ads is the most dangerous moment in a campaign. Here's the 4-step framework for increasing budget without tanking ROAS.
Read articleGoogle Ads vs Meta Ads for UK businesses: which wins in 2026?
A no-nonsense comparison for UK founders — when to use each, how they complement each other, and where the budget should go.
Read articleCPA benchmarks for ecommerce in 2026: what should you pay per acquisition?
What does a good cost per acquisition look like for UK ecommerce in 2026? Real benchmarks by platform and category, plus how to tell if your CPA is actually profitable.
Read articleTikTok vs Meta: which delivers better ROAS for ecommerce in 2026?
TikTok is cheaper per click, but Meta converts better. We break down the real numbers and show you why the answer isn't picking one — it's running both.
Read articleHow to build an ad spend tracker in 2026 (without spreadsheets)
Still tracking ad spend in a spreadsheet? Here's what a proper ad spend tracker should do, the tools that work, and how to set one up in under 10 minutes.
Read articleBlack Friday ad strategy for ecommerce: the 6-week playbook
Black Friday is won in October, not November. Here's the week-by-week ad strategy that maximises ROAS without burning budget early.
Read articleHow to audit your ad accounts in 30 minutes (and find the waste)
A 30-minute audit framework that finds wasted budget, underperforming campaigns and quick wins across Google, Meta and TikTok.
Read articleX Ads vs LinkedIn Ads for B2B: which is worth your budget in 2026?
LinkedIn is the default B2B ad platform, but X Ads are cheaper and reaching decision-makers too. Here's an honest comparison for UK B2B companies.
Read articleThe best ad analytics tools for ecommerce brands in 2026
Hyros, Triple Whale, Northbeam or a simple cross-platform dashboard? An honest look at the main ad analytics tools — what each costs and who each one is actually for.
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