The AdPulse Blog
Practical guides on ad spend, ROAS, CPL and growth — written for founders who actually run the ads.
Why your Facebook Ads aren't converting (and how to fix them)
The 5 most common reasons Meta Ads burn budget without converting — and the exact checks that turn them around.
Read articleHow to reduce your cost per lead without cutting spend
A practical framework for lowering CPL across Google and Meta — without shrinking your reach or killing volume.
Read articleWhat is a good ROAS? UK benchmarks for every platform in 2026
ROAS benchmarks for Google, Meta, TikTok and LinkedIn — what the numbers actually mean for your business, and when a 'low' ROAS is perfectly fine.
Read articleTikTok Ads for UK small businesses: a practical guide
Is TikTok worth your ad budget in 2026? A practical guide to setting up, pricing, targeting and measuring TikTok Ads for UK SMEs.
Read articleHow to track ad spend across multiple platforms without spreadsheets
Still piecing together ad spend from 5 different dashboards into one spreadsheet? Here's the faster, more accurate way to do it.
Read article7 signs you're wasting money on Google Ads (and how to stop)
Google Ads can be a licence to print money or a licence to burn it. Here are the 7 most common ways UK businesses waste Google Ads budget.
Read articleAd fatigue: how to spot it and fix it before it kills your ROAS
Your ads were working. Now they're not. Here's how to diagnose ad fatigue, how often to refresh creative, and what to replace it with.
Read articleHow much should a UK small business spend on ads?
A practical framework for setting your ad budget — by revenue, by stage, and by channel — with real UK cost benchmarks.
Read articleGoogle Ads Quality Score explained (and how to improve it)
Quality Score determines what you pay per click. Here's what it measures, how to check it, and the 3 levers that move it.
Read articleThe complete guide to ad attribution models (and which one to use)
Last-click, first-click, linear, data-driven — attribution models decide which platform gets credit. Here's what each one means and when to use it.
Read articleHow to use retargeting to recover lost sales
97% of visitors don't buy on their first visit. Retargeting brings them back. Here's how to set it up across Meta, Google and TikTok.
Read articleMeta Ads vs TikTok Ads: which is better for UK e-commerce?
Both work for e-commerce. But which one delivers better ROAS for your product? A side-by-side comparison for UK online stores.
Read articleHow to write ad copy that converts (with examples)
Great ad copy isn't about being clever — it's about being clear. Here's the formula, with real examples for Google, Meta and TikTok.
Read articleYouTube Ads for UK businesses: are they worth it?
YouTube is the second-largest search engine and a top-3 ad platform. Here's what it costs, what works, and when UK businesses should use it.
Read articleHow to calculate customer lifetime value (LTV) for ad spend decisions
If you don't know what a customer is worth over their lifetime, you can't know how much to spend acquiring one. Here's the formula.
Read articleLinkedIn Ads for B2B UK companies: a practical guide
LinkedIn Ads are expensive — but they reach decision-makers no other platform can. Here's how UK B2B companies can make them profitable.
Read articleHow to set up Google Ads conversion tracking properly
Without accurate conversion tracking, you're optimising blind. Here's how to set it up correctly — and the 5 mistakes that break it.
Read articleThe best time to run ads on each platform (with UK data)
Timing matters more than most advertisers think. Here's when UK audiences are most responsive on Google, Meta, TikTok and LinkedIn.
Read articleHow to scale ad spend without killing performance
Scaling ads is the most dangerous moment in a campaign. Here's the 4-step framework for increasing budget without tanking ROAS.
Read articleGoogle Ads vs Meta Ads for UK businesses: which wins in 2026?
A no-nonsense comparison for UK founders — when to use each, how they complement each other, and where the budget should go.
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