AdPulse vs Northbeam: enterprise attribution vs everyday clarity
Northbeam is enterprise-grade marketing intelligence for mid-market and large ecommerce brands, with pricing that starts around $1,000 a month. AdPulse is a self-serve ad dashboard from £29 a month, built for brands and teams that do not have an enterprise budget.
| AdPulse | Northbeam | |
|---|---|---|
| Starting price | £29/month (Silver), up to £99/month (Platinum) | ≈$999/month and upward |
| Setup | Self-serve — connect your platforms and go | Sales-led onboarding |
| Free trial | 14 days, no credit card, no demo call | Confirm current terms with Northbeam |
| What it delivers | Spend, ROAS, CPA, CTR and conversions per platform, plus an AI assistant | Modelled multi-touch attribution and deep marketing intelligence |
| Ad platforms | Google, Meta, TikTok, YouTube, X and LinkedIn | Major paid channels, with data exports for custom modelling |
| Who it assumes | One person who runs the ads and wants the answer fast | A team with analysts who will interpret modelled data |
| Pricing model | Flat, from £29/month | Quote-based, from around $999/month |
| Best suited to | Ecommerce brands, small agencies and solo marketers | Mid-market and enterprise brands with large media budgets |
Where Northbeam wins
- Sophisticated attribution modelling for large, complex media budgets
- Direct integration with ecommerce platforms beyond Shopify, plus advanced data exports
- Built for teams that have analysts to interpret modelled data
- Suited to enterprise procurement and multi-brand structures
Where AdPulse wins
- Around 2% of a modest media budget instead of a fifth of it
- No sales process, no onboarding project, no annual commitment
- Clear per-platform ROAS and CPA without attribution modelling to interpret
- A plain-English AI assistant included from the Gold plan
What Northbeam is genuinely good at
Northbeam is a marketing intelligence platform built for mid-market and enterprise ecommerce. It focuses on sophisticated multi-touch attribution and deep data modelling, with direct integration into ecommerce platforms beyond Shopify and advanced data exports.
Published pricing starts around $999 a month, which tells you exactly who it is for: brands with large media budgets and the analytical resource to use modelled attribution properly. At that scale, a five-figure-per-month attribution tool is a rounding error against the media spend it protects.
What AdPulse does differently
AdPulse is built for everyone operating below that line. If you spend a few thousand a month on ads rather than a few hundred thousand, attribution modelling is rarely the bottleneck. The bottleneck is that your spend, ROAS and CPA live in six different dashboards, and adding them up is a chore.
AdPulse connects Google, Meta, TikTok, YouTube, X and LinkedIn and does that arithmetic for you automatically, in one view, with an AI assistant explaining what changed and what deserves attention. No modelling to configure, no analyst required.
The price gap, in plain numbers
Northbeam starts around $999 a month. AdPulse starts at £29 and tops out at £99.
For a brand spending £5,000 a month on ads, Northbeam's entry price alone would be roughly a fifth of the entire media budget. AdPulse's top tier would be about 2% of it. That difference is the whole argument: enterprise attribution is priced for enterprise spend, and most brands are not there.
Which should you choose?
Choose Northbeam if you are a mid-market or enterprise brand with a large budget, multiple channels and a team that will genuinely act on modelled attribution.
Choose AdPulse if you run a smaller brand or an agency, and you simply want to see clearly and immediately which platforms and campaigns are earning their budget — without an enterprise procurement process to get there.
The verdict
Northbeam is built for large budgets and the analysts who use them. AdPulse is built for the far more common case: a brand or small team that wants clear, cross-platform answers from £29 a month, today.
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Northbeam details are based on publicly available information reviewed in October 2026. Vendors change their plans and pricing regularly, so always confirm current details with Northbeam before making a decision.